"1984" is the title of the television commercial that launched the Apple Macintosh personal computer in the United States, in January 1984.

The commercial aired on January 22, 1984 during a break in the third quarter of Super Bowl XVIII. The ad showed an unnamed heroine (played by Anya Major) wearing orange shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM — played by David Graham[1]. The concluding screen showed the message and voice over "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'. " At the end, the Apple "rainbow bitten apple" logo is shown on a black background.

The 60-second film was created by the advertising agency Chiat/Day, with copy written by Steve Hayden and direction by Ridley Scott (who had just finished filming Blade Runner). Creative director Lee Clow was responsible for this and the later Energizer Bunny and Taco Bell chihuahua campaigns.

en.wikipedia.org/wiki/1984 | 02/04/07

Here are a couple of pictures that were taken during a video shoot for a TV commercial we were making for an attorney. Any time we make a TV commercial for an attorney or any law firm we always check with the Florida Bar Association to get the most recent updates on all of the regulations related to lawyers advertising on TV. Many other states are not so restrictive on what a law firm can do in a TV commercial but Florida is very strict.

Here we are placing a wireless microphone on an attorney in front of the green screen. The green screen allows us to edit it out and put in any background we select. This is how the weather reporter on your local TV station is able to stand in front of a map that isn't actually there and show you what will be happening with the weather in your area.

In this photo we are shooting the video of this lawyer. In many types of TV commercial production we would have an actor or actress. However in the state of Florida we are only allowed to either have the attorney in the commercial or we must state "Non attorney spokesperson" which never looks good.

Here is the finished TV commercial. This attorney is located in Fort Lauderdale but his commercial is running in Boca Raton and West Palm Beach. We are able to place advertising on any broadcast or cable TV station in the USA.